“could well cost us this generation.”12 A visual generation needs to be addressed in many ways, and it certainly needs to be addressed in the visual language of our culture. The church must learn to speak the language of the culture. A generation, indeed, is at stake! The chapters in this book are organized in two parts. Part I, “Seeing Salvation,” addresses three issues related to the acceptability (and desirability) of using visual images in preaching. In chapter 1, “The Painted Word,”